MINARO PR STRATEGY

Developed a full 6-month PR and marketing campaign deck for MINARO NYC, a New York-based high end brand. Conducted market research identifying key trends in social media and women’s ready to wear fashion. Conceptualized two editorial campaigns — L'Art de L'Après-Fête and Le Lendemain Matin — building out a complete brand narrative around Minaro's after-party identity. Developed a month-by-month PR strategy spanning press placements, influencer partnerships, event activations, and media outlet targeting. Created content marketing concepts including an Instagram Reels series, and TikTok content, to drive brand visibility and community engagement.